Summertime is grilling season and McCormick wanted backyard grillers an opportunity to up their game by providing insights into how their grilling brands - Stubb's, Old Bay, Grill Mates, Lawry's and Zatarain's - can your grilling game up a notch. We created an in-store campaign focusing on Bold Flavor Better Ingredients as the key reasons to use McCormick grilling brands. From a digital perspective, we created an immersive mobile experience telling the McCormick story and piquing consumer interest by highlighting recipes for each brand.
Our challenge was to find a way to engage avid, everyday grillers who want to raise their game and earning bragging rights. They key to making this a successful execution was to treat the McCormick© grilling brands as a way to master flavor of one's grilling.
Develop an engaging mobile experience by which the end user would be able to swipe through in order to find enticing recipes and tips from McCormick© grilling brands.