McCormick Grilling

Backyard Bragging Rights

Project: Mobile phone immersion into McCormick© Grilling

Summertime is grilling season and McCormick wanted backyard grillers an opportunity to up their game by providing insights into how their grilling brands - Stubb's, Old Bay, Grill Mates, Lawry's and Zatarain's - can your grilling game up a notch. We created an in-store campaign focusing on Bold Flavor Better Ingredients as the key reasons to use McCormick grilling brands. From a digital perspective, we created an immersive mobile experience telling the McCormick story and piquing consumer interest by highlighting recipes for each brand.


Our challenge was to find a way to engage avid, everyday grillers who want to raise their game and earning bragging rights. They key to making this a successful execution was to treat the McCormick© grilling brands as a way to master flavor of one's grilling.

My Role:

Develop an engaging mobile experience by which the end user would be able to swipe through in order to find enticing recipes and tips from McCormick© grilling brands.


Give Eric A Ring
Chicago, Illinois