What is it like to have a food allergy and not be able to find a product that is visually appealing plus tastes good? Well, tough unless you are Enjoy Life Foods, who makes products that are allergy friendly, non-GMO, gluten-free and filled natural ingredients.
Our challenge was to tell the in-depth story of Enjoy Life Foods in static banner ads, directing the consumer to learn more about how their allergy-friendly foods were tasty and appealing. We did this by leading with the benefit and then the insight of enticement. Crazy Good. Chocolate lovers. We also executed a third set of banners demystifying the idea that one could make soft baked cookies without adding preservatives in order to make them soft. soft AND safe became a driver to learn more.
Develop an engaging banner campaign, based on print creative, driving consumers to Enjoy Life Foods' website to learn more about the benefits of their allergy friendly food products.